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Establishing a strong online presence in the digital age is crucial for businesses to thrive. In this blog post, part of the Get Digital Guide series by Delineate Digital, we delve into the world of Google My Business. Discover what Google My Business is, how it drives foot traffic and website views, and why it is an essential component of getting found by potential customers.
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Understanding Google My Business:
Google My Business is a free and user-friendly platform provided by Google that enables businesses to manage their online presence across Google Search and Google Maps. It allows businesses to create and update their business listings, ensuring accurate and up-to-date information is readily available to potential customers.
Driving Foot Traffic and Website Views:
Local Search Visibility:
By optimising your Google My Business listing, you increase your chances of appearing in local search results. When potential customers search for businesses in their area, your listing will be prominently displayed, driving foot traffic to your physical location.
Online Discoverability:
A well-optimised Google My Business listing enhances your online visibility, making it easier for customers to find your website. It increases the chances of your business appearing in the "Local Pack" or in the sidebar of search results, generating website views and potential leads.
Customer Engagement:
Google My Business provides valuable features to engage with customers. You can respond to customer reviews, share updates, post photos, and even interact through direct messaging. By actively engaging with your audience, you can build trust, foster customer loyalty, and attract new customers.
Getting Started with Google My Business:
Create an Account:
Visit the Google My Business website here and sign in using your Google account. If you don't have an account, create one by following the simple on-screen instructions.
Claim and Verify Your Business:
Search for your business on Google and claim it as yours. Follow the verification process, which typically involves requesting a verification code via mail, phone, or email. Once verified, you gain full control over your listing.
Optimise Your Listing:
Complete your business profile by providing accurate information such as business name, address, phone number, website URL, business hours, and a compelling business description. Add high-quality photos that showcase your products, services, and premises.
Utilise Additional Features:
Explore additional features offered by Google My Business, such as creating posts to share updates, adding special offers, scheduling appointments, and tracking customer insights.
Google My Business is a powerful tool that enables businesses to enhance their local visibility and attract customers both online and offline. By creating and optimising your Google My Business listing, you can boost foot traffic, increase website views, and improve customer engagement. Stay ahead in the digital landscape by utilising the essential features offered by Google My Business, and position your business for success in the competitive marketplace. Trust Delineate Digital to guide you through your digital transformation journey and help your business thrive.
Get your Google My Business started by clicking here
